How green is Naomi Campbell's Pretty Little Thing collaboration?
WHAT'S THE STORY?
Fast-fashion label Pretty Little Thing’s latest celebrity collaboration is with Naomi Campbell.
The 82-piece collection has attracted controversy, with many asking why the supermodel would align herself with a brand known for poor-quality, mass-produced clothing.
WHY SHOULD I BUY?
Following revelations in 2020 that Boohoo (PLT’s parent company) was paying garment workers in Leicester as little as £3.50 an hour, the brand partnered with Fast Forward to audit its UK manufacturers. Laudable, but what about its non-UK-based manufacturers, which make up most of its supply chain?
Fast-fashion label Pretty Little Thing’s latest celebrity collaboration is with Naomi Campbell (Pictured is a £60 blazer)
WHY SHOULDN'T I BUY?
Despite an estimated worth of £3.8 billion, the brand appears to reinvest very little in improving quality of materials, reducing greenhouse emissions or paying a living wage to workers throughout its supply chain.
THE EXTRA MILE
Hard to find one. The site is full of impressive-sounding sustainability targets but it’s almost impossible to see any data on whether any of them are ever met.
MADE IN
China.
MADE FROM
68% polyester, plus a viscose and elastane mix.
JOURNEY
By prioritising sea and road freight over air freight, PLT has reduced its transport emissions by 4 per cent this year.
Our rating: 1/5
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